Client

Project

Media Value of published articles

Circulation Reached
Return on Investment

Clarins

Global CEO of Clarins

5 interviews and 1 event
US$43,000

20 million viewers and readers 
ROI is 15 to 1 

Coudert Brothers

Global CEO of Coudert Brothers

3 articles and 3 interviews 
US$32,000

400,000 readers
ROI is 15 to 1

Right Management Consultants
   May 2005

Global Career Confidence Index

1 interview/18 articles
1 press release
US$82,000+ 

3 million readers
ROI is 25 to 1 

   Nov 2003-
   June 2004

Global Career Confidence Index
Mergers & Acquisitions

50  Articles/15 interviews/ 2 releases
US$185,000-200,000+

50 million viewers and readers
ROI is 25 to 1 

   Jan-August 2003

Global Career Confidence Index
Global Severance
Global CEO,
2 Senior US VPs

28 articles/5 interviews
2 releases
US$200,000+
(HK$1,500,000) 

5.5 million readers
ROI is 20 to 1

SHL
   2005

Person-Job Match

2 interviews/3 articles
US$31,000

320,000 readers
ROI is 15 to 1 

    2004

Global CEO of SHL
Future Foundation Study 

22 articles/3 interviews
US$150,000

3.5 million readers
ROI is  25 to 1

Hong Kong Association of Business and Professional Women

HKABPW
2003 Women CEOs Roundtable

11 articles/4 interviews
HK$600,000
US$80,000
APEX™ Winner (USA)

2.2 million readers 
ROI is  20/30 to 1

Matilda Sedan Chair Race Charities Fund
2004-2005

2004-2005 PR & Publicity Programme

HK$2.3 million US$300,000
APEX™ Winner (USA)

Over 22 million readers and viewers
ROI is 30 to 1

Andrew Matthews
October –December 2005   

Launch of the English Version of Happiness Now

18 articles/broadcasts HK$2.1 million
APEX™ Winner (USA)
US$200,000

3.1 million  readers and listeners 
ROI is 50 to 1 

Center for Creative Leadership
June-October 2006 
 

Series in the South China Morning Post  and other media

18 articles
US$245,000 

Over 3 million readers
ROI is 30 to 1