One of anna fang public relation's expertise is the profiling or branding of CEOs through the business media targeting those press located in Hong Kong and Beijing, China. The Return on Investment (ROI) for clients is typically very high.

For our client CEOs and their corporations and companies, we target high profile business and international media for interviews, and arrange for our client CEOs to be speakers at prestigious business events and conferences.

What is the magic formula for developing widespread recognition? A clear, consistent message over a period of time. The truth is - it takes more than a single press release or interview to deliver results. A targeted, long term and sustained program is the key - unless, your company or corporation already has that name or brand recognition in the marketplace. Articles published in the press provide better coverage, reach and "recall" in comparison to paid advertising. Positive media coverage (published interviews in key publications) is also cost effective in the long term

Some examples of media coverage on our clients who are CEOs: (Please click on the headline to download the PDF files. It may take 20-30 seconds to download the file.)

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On the Rebound (Nancy Porchetta), Perspective, Summer 2007

"Bringing Meaning into the Workplace", South China Morning Post, July 21, 2007

"The CEO's Counsellor", Daily News and Analysis (Mumbai, India), May 2007

"Beautiful Books to Make Hindi Appealing to a New Generation," SCMP, March 17, 2007

Christian Courtin-Clarins, CEO, Clarins, "Skin Deep" Asian Wall Street Journal, September 2004

Christian Courtin-Clarins, CEO, Clarins, "The Mainland is Looking Attractive," China Daily, July 15, 2004

Christine Courtin-Clarins, CEO, Clarins, "The Business of Beauty" Hong Kong General Chamber of Commerce Magazine, August 2004 (English version)

John Bateson, CEO, SHL, "Mr. Personality" Asian Wall Street Journal, July 2004

Peter Finch, CEO, SHL, East Asia. "It Pays to Find the Right People and Keep Them" South China Morning Post, July 2005

Chris Pierce-Cooke, Managing Vice President, Right Management Consultants, "Circle the Wagons and Prepare to Attack" Human CapitalAsia 

Chris Pierce-Cooke, Managing Vice President, Right Management Consultants, "Give Your Employees Credit," Far Eastern Economic Review, February 2002

David Stratford, Senior Vice President, Right Management Consultants, “Flexible outlook the key to a happy, fulfilling retirement," South China Morning Post, September 27, 2003

Ted Davis, CEO, Asia, Right Management Consultants, "People a Key Factor in the Dynamics of Change" May 29, 2004, South China Morning Post, 2004

Peggy Simonsen, Managing Vice President, Right Management Consultants, "Managing Talent helps companies to keep the best" South China Morning Post, February 3, 2003

Edward Fung, Coudert Brothers, "Coudert Brothers Efforts to Update Hong Kong's Film Industry"  Hong Kong Economic Times, February 2004

David Huebner, CEO, Coudert Brothers, "Arbitrate, Don't Litigate"  Far Eastern Economic Review, October 2003

 

Various clients of anna fang public relations (the CEOs) have been interviewed on the following global channels:

CNBC Asia's "Managing Asia"

TVB Pearl's "Money Magazine"

ATV Home

CNBC Asia's "Lo & Co"

China Business Networks "Road to Success" affiliate to CNBC China

CNN's Passion to Portfolio

Star TV's StarNews Asia