For law firms, they are regulated by the Law Society and cannot publicise certain deals or business relationships due to client confidentiality. The goal for a public relations consultant is to find interesting topics that the press would be interested in.   Lawyers have a reputation for being very straight forward and fact-oriented. For a law firm, the film industry is very interesting and is growing in Hong Kong and China. Mr. Edward Fung, who heads the corporate practice department at Coudert Brothers has over 20 years experience in the film industry in Hong Kong and China – he was profiled in the South China Morning Post and the Hong Kong Economic Times. When the new global CEO for Coudert Brothers, David Huebner came to Hong Kong, Anna was able to get coverage on the subject of arbitration in the Far Eastern Economic Review