Award of Excellence for anna fang public relations
anna fang public relations won an Award of Excellence for ¡§The PR and Publicity Campaign for the Center for Creative Leadership. To read more about the award, click here.
The Center for Creative Leadership (CCL®) is a top-ranked, global provider of executive education that develops better leaders through its exclusive focus on leadership education and research. Founded in 1970 as a nonprofit, educational institution, CCL helps clients worldwide cultivate creative leadership - the capacity to achieve more than imagined by thinking and acting beyond boundaries - through an array of programs, products and other services. Ranked in the Top 10 in the Financial Times annual executive education survey, CCL is headquartered in Greensboro, North Carolina with campuses in Colorado Springs, Colorado; San Diego, California; Brussels, Belgium; and Singapore. Its work is supported by more than 500 faculty members and staff.
Through our efforts from the summer of 2005 through 2007, the Center for Creative Leadership became known among the major media and business executives in the greater China region for its contributions in leadership development and leadership research. CCL has the following research projects in Asia : "Lessons of Experience in Asia"; "Bridging Cultural Barriers" and "The Leadership Gap" and the results of the research will be released by 2010.
Women's Leadership Program
In 2006, one of the notable programs implemented in the Asia Pacific Region was the Women's Leadership Program (WLP) which was held in Singapore.
- In Hong Kong, during the winter and spring months of 2006, the Center for Creative Leadership collaborated with an international women's business organization - the Hong Kong Association of Business and Professional Women (HKABPW) in promoting the Women Leadership Program.
- The Center for Creative Leadership was the "Leadership Sponsor" for HKABPW's 2006 International Women's Day Gala Dinner Event
- Two HKABPW members from Hong Kong were selected to receive scholarships to attend the week-long leadership development program
South China Morning Post Series
The South China Morning Post collaborated with CCL three years in a row (2006, 2007 and 2008) with an "Executive Insight" series which was published in The Classified Post. The articles were written by faculty members in the US for Hong Kong's executive audience. Each article was worth US$10,000 - US$13,000 (if one was to buy an advertisement the same size as the article which was three quarters of a newspaper page).
From Q1 2006 to Q1 2007, the Center for Creative Leadership received over US$380,000 in media and advertising value and reached over 50 million television viewers and 4.5 million readers in the Asia Pacific region from the efforts of anna fang public relations.
See the media coverage report on this link: Summary of the Media Coverage Report for the Center for Creative Leadership
Other Media Coverage for CCL
- The South China Morning Post printed a separate booklet which was used for a South China Morning Post HR Conference and titled 'Leading with Success".
- Through anna fang public relations, CCL also received press coverage in major media such as CFO Asia, the Hong Kong Economic Times, CNBC Asia's "Managing Asia", Human Resource Magazine, China Staff, etc.
- John Alexander, CCL's CEO was interviewed on CNBC Asia's "Managing Asia" show and the interview was broadcast across 15 countries and reaching over 50 million television viewers in March 2007.
Examples of the articles published in the South China Morning Post:
Office Collisions, Executive Insights, SCMP, Jan 7 2007
Overcoming Distance, SCMP Executive Insights Jan 13 2007
Nurturing the Team, SCMP Executive Insights Jan 20 2007
Coached to Succeed, SCMP Executive Insights , Jan 27 2007
Power Corrupts SCMP Executive Insights Feb 3 2007
Hear Ye! Hear Ye! SCMP Executive Insights Feb 10 2007
Take Credit Where It's Due SCMP Executive Insights Feb 17 2007
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