anna fang public relations specialises in CEO Branding and CEO Profiling. CEOs and Managing Directors of companies and corporations are the leaders of their organisation, and represent the "brand" of the company or organisation.
Our team devises PR and media relations plans on how CEOs can raise their profile in the business world through sustained and targeted media relations.
CEOs and Managing Directors have a chance to tell their story or key messages to the business and the international press that are read by decision-makers and senior executives.
Raising the profile of a company in the media and its CEOs also increases the value of a company and raises the value of the company's stock. When stockholders see positive media coverage about your company - they will be compelled to purchase the company stock.
The media targeted include both English and Chinese press (newspapers, magazines, on-line) based out of Hong Kong.
Increase the visibility of a company and its CEO and senior executives to targeted business and international media which raises the profile of the company.
This ultimately increases investor relations (the stock value) and the brand equity of the company and its CEO.
- Writing a media pitch with a specific business or finance angle for the business and international press and obtaining a minimum of 4 exclusive one-on-one interviews.
- Including translation of media pitch into Chinese as necessary
- Promoting the CEO/Senior Executive through media interviews and speaking engagements with business organisations and chambers of commerce, and other associations
- Including distribution of a pitch to 20-30 targeted business press read by other CEOs, CFOs and decision-makers
- Including pitching a speaker engagement(s) for the CEO/Senior Executive to a Chamber of Commerce/organisation
- Organising the event and liaising with the Chamber of Commerce/organisation
(Administration is done by the Chamber of Commerce or business organisation)
- Briefing the CEO/Senior Executive for possible Q&A
- Attending the speaking events and media interviews
- Providing a media coverage report and portfolio after the interview/articles are published.
Project Fee plus Out of Pocket Expenses (OOPs)
- Distributing to over 100++ Chinese and English press based in Hong Kong
- Suitable for distributing global news, global surveys, or global research results
- Including press release writing, revisions, distribution and follow up with the press
- Revising US and European-specific press releases for the Hong Kong, and greater China region markets
- Translating press releases into Chinese
- Photocopying and mailing the press release the day before the release
- Distributing via email (English press) and fax (Chinese press) on the day of distribution
- Briefing the CEO regarding the possible Q & A by the press
- Monitoring press enquiries
- Providing Media Coverage report and news clippings
Project Fee plus Out of Pocket Expenses (OOPs)
- Writing the press release for distribution
- Translating the press release into Chinese, if appropriate
- Arranging four (4) published interviews in the business, financial, or trade press
- Distributing product/service releases and backgrounders to appropriate media
- Distributing user case study, analogies, and examples
- Preparing suggested materials for distribution:
- Stock and user photos as provided by the client
- Product/technology backgrounders
- Application backgrounders
- Company backgrounder
- Photocopying and mailing the press release the day before the release
- Distributing via email (English press) and fax (Chinese press) on the day of distribution
- Working with your company (if there is a product launch event) to organise the event
- Briefing CEO/Senior Executive for possible Q&A
- Attending the speaking events and media interviews
- Providing a media coverage report and portfolio after the interview/articles are published.
Project Fee plus Out of Pocket Expenses (OOPs)
This package is perfect for a company with new services or new technical product like a manufacturing company, IT, high tech or technology company.
Retainer clients should expect anna fang public relations to build their reputation, referrals and revenues by aggressively positioning their company before target audiences using a media marketing campaign based in Hong Kong. Retainer clients are positioned as the "go-to" accessible experts with business and international editors, television producers, and industry/trade editors.
Clients are coached and educated so they may become trusted sources who can provide comprehensive interviews about complex business issues.
We present our clients' message points to each of the following groups of media:
- Business and international media
(both print and electronic media)
- Financial and trade publications (Print, electronic and the internet)
- Consumer publications
- Industry and professional publications
Monthly Project Fee Plus OOPs
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