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Anna Fang has over two decades of experience managing high profile events and project management. Some examples of her leadership include:
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Managed a student university team who is supporting
the Matilda Sedan Chair Race Charities Fund in
media relations and in the PR and Publicity projects.
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Managed a university team who implemented a Corporate Image Building Program for the Hong Kong Association of Business and Professional Women (redesigning the logo, building a new website, and producing two brochures – Membership and Mentoring Programme). Ultimately, the student team won an Award of Excellence for the Corporate Image Building Program.
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Marketing and Communications Manager for Motorola University – The first one appointed for Motorola University in 20 years overseeing the Asia Pacific region. Responsible for internal communications among Motorola University associates in the region and around the world (600), and with the employees of Motorola in the Asia Pacific region. Designed and implemented an e-Learning campaign for the region, which included an Intranet site, on-line contest, prizes, e-Learning video and communications package.
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Corporate Communications Manager for the Asia/Pacific region based in Hong Kong for Motorola Asia Pacific Limited and responsible for regional advertising, publications, internet projects and special events under the direction of the Director of Corporate Communications, Asia/Pacific Region. Overseeing regional marketing communication projects covering 15 countries in the region and liaising with 200 marketers and public relations specialists from Motorola's business groups in the Asia/Pacific region, United States and around the world.
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Managed single-handedly the internal employee communications launch of the WINGS campaign to the 40,000 employees of Motorola in the Asia Pacific region. I produced all of the collateral materials such as the POP materials which included a set of three posters, videotapes of the WINGS commercials, music cassette tapes, and tent cards. The campaign was launched in 15 countries over a period of 3-4 months. WINGS was the new advertising campaign launched by Motorola in 1998.
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Managed the Public Relations Programs and sponsorship events for Hutchison Telephone from 1993-1994. Increased the visibility of Hutchison Telephone as a good corporate citizen through "below the line" PR activities.
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Member of the Pre-Opening Team for the JZ Regency Hotel Xian as the Sales and Public Relations Manager. (Hardship Posting).
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Member of the Pre-Opening Team for the Tianlun Dynasty Hotel Beijing as the Marketing Communication Services Manager. Anna was one of seven expatriates out of 45 that completed their two-year contract with the Dynasty Management Company. (Hardship Posting - China).
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As Public Relations Manager of the Great Wall Sheraton Hotel Beijing, Anna managed the public relations and art departments; coordinated the advertising; and publicised the Hotel's food and beverage promotions. (Hardship Posting - China).
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As Communications and Public Relations Director of the Santa Cruz Area Chamber of Commerce, Anna supervised membership development, and the production of the Chamber's publications.
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Director of a small, innovative art gallery called the Arakunen Gallery, which had over 70 artists on exhibition and located on the Oregon Coast (USA).
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