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We focus
on investor relations and CEO branding. Corporations
can utilise our media connections and our recommended
PR and Marketing strategies to raise their CEO's or company's
profile in the region.
Targeted media relations with articles published in international business press ultimately raises a corporation's stock value.
Besides highlighting CEOs in the international and global media, anna fang public relations can distribute your company's press release to the popular and influential business press in Hong Kong and around the world. |
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Media Distribution List
Clients usually receive a high Return on Investment (ROI) of 20 to 1 to 30 to 1 to the initial PR investment. Customer care is important to anna fang public relations. The company has an extensive media list and a long time relationship with many key editors and reporters in the region.
"Anna's media relations skills have added enormous depth to our communications efforts. I know that when we have something important to say, the reporters who come to listen and question will have been well briefed and well selected. Each will have a zest for the story and a willingness to look beyond the marketplace myths to the realities that are asserting themselves. We've had the kind of productive relationship with Anna that any organization would hope for."
Stephen Lazar, Managing Principal, Greater China Region,
Right Management Consultants 2001-2004
Anna J H Fang has the following experience in media relations around the region:
Organised the media relations (PR and Publicity) for the Annual Sedan Chair Race in Hong Kong in November 2004 with the support of a student team from the City University of Hong Kong. Media and advertising value near to US$300,000 and the Return on Investment (ROI) was 30 to 1.
Summary of Media Coverage for the Sedan Chair Race Nov 2004-March 2005
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Organised the media relations and overall event for the inaugural Hong Kong Association of Business and Professional Women's CEO Roundtable in March 2003 which received HK$600,000 in media and advertising value and reached 2.2 million people.
Total Publicity Coverage for the CEO Roundtable March 2003
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Organised the press conference for the signing ceremony announcing the partnership in Hyderabad, India between Motorola University and the Indian Institute of Information Technology (IIIT). VIPs in attendance ?included US Secretary of Commerce William Daley; and the Prime Minister of Andhra Pradesh, India. The signing ceremony coincided with the visit of US President Bill Clinton to India in March 2000. There was press coverage on a worldwide basis from Asia to the United States. Motorola was mentioned on the front page of the Chicago Tribune (Motorola's corporate headquarters is in Schaumburg, Illinois near to Chicago, Illinois.
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Organised a press conference for Motorola South Asia Pte Limited in Phnom Penh, Cambodia to announce Motorola's donation to The Halo Trust, an international de-mining organisation. Major press coverage on Businesswire, PR Newswire, AP, AFP and other media.
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Established a 6-year rapport with Beijing reporters which resulted in great publicity for the Hutchison Telephone Challenge in 1993 for the World Women's Volleyball Grand Prix. This event was publicised worldwide through Xinhua News Agency, ATV, and Star TV Sports (Hong Kong).
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