Anna Fang has the following experience in marketing communications and producing publications:
Coordinated the publication of the Hong Kong Association of Business and Professional Women's 25th Anniversary Commemorative Booklet (36 pages).
Coordinated the editing, production and development of Motorola Asia Pacific's region-wide publications called FACTS 97 and Guide 97. FACTS 97 is a corporate fact sheet of 16 pages, and Guide 97 is a 90 page pocket guide of Motorola's products, technologies and services. The publications were distributed to Motorola business groups based in Asia, the US and worldwide. Near to 130,000 copies were printed.
FACTS 97 and GUIDE 97 won a Grand Award of Excellence from the Awards for Publication Excellence (USA) in 1998; FACTS 99 and GUIDE 99 also won a Grand Award of Excellence from the Awards for Publication Excellence in 2000.
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Managed six public relations teams in the Asia/Pacific region who were commissioned to photograph lifestyle, research and development and products in nine countries for Motorola Asia Pacific Limited. The photography (350 photos) has been used in various publications, web sites, multi-media projects for exhibitions, and in corporate advertising around the world.
Produced the Motorola University Asia/Pacific region corporate brochure and placed it on-line for Asia-wide viewing on the Motorola Asia Pacific Region Internet site.
Editor of the Corporate Newsletter, HutchTel News for Hutchison Telephone in 1994 which was distributed to 120,000 cellular subscribers on a quarterly basis. The HutchTel News' 1994 Anniversary Issue won an Award of Excellence from the Awards for Publication Excellence (APEX) 1995, External Newsletter Division.
Created innovative Public Relations programs such as the 8th and 9th Anniversaries for Hutchison Telephone to reward Hutchison subscribers. Selected souvenirs and gifts for distribution to VIPs and to valued customers – the cellular subscribers. Created interesting and colorful greeting materials for Hutchison Telephone subscribers such as the Pocket Calendar, Desktop Calendar and Lai See Pack. Produced the corporate brochure, corporate video and corporate presentation for Hutchison Telephone.
Developed the Guest Services Directory, Welcome Booklet, Fact Sheets, local PRC Advertising, collateral and promotional materials for the Tianlun Dynasty Hotel.
The Santa Cruz Chamber of Commerce Newsletter Chamber Action won 2nd Place in the California Chambers of Commerce Annual Newsletter Competition under my editorial direction in 1988. Worked with a desktop publisher in the production of the newsletter.
